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Critical SEO review on Automatic SEO vs. Manual SEO


By Jeffrey Howard

Upon some suggestions I received from my SEO Community on Facebook, I have decided to publish a post in which I would unveil the difference between opting for automatic SEO versus manual SEO strategies.

Being an SEO, I have always preferred a manual SEO strategies implementation as I had a faith that doing SEO by hands and brain is much more effective and efficient than installing SEO software for doing the SEO work automatically. I was WRONG actually. Doing SEO by hands does take much more time to implement various combinations of strategies but by having SEO software, which is doing all the stuff for you, is a much fast runner in this case.

Well, I am not suggesting you implement SEO software here totally, but using the combination of both of the techniques makes it a semi-auto SEO strategy which gives a more effective and quick result than you could have got from individual strategies. Semi-Auto SEO is a blend of automatic SEO and manual SEO techniques and following accurate and white hat techniques can result in better results and ranking in the major search engines.

Applying an automatic SEO strategy will ensure speed and quick backlinks but it doesn’t guarantee organic SEO or accurate submissions. You might be confused by this statement because you may not have noticed it but this is a fact about implementing all SEO strategies on software. Furthermore, the SEO tasks that require research, creativity and social networking are much more difficult to handle by SEO software. Here you need a manual SEO application.

In implementing SEO techniques manually, it is effective when the SEO personnel has a creative mind and is a strategist. Manual SEO requires fine judgment regarding keyword selection, the theme decision, web content uniqueness, analyzing target audience, analyzing competitors and much more, which can’t be done with SEO software at least. Writing content is also done manually, as SEO software cannot generate content. Maintaining business terms with the clients and customers also requires the human touch to monitor and respond accordingly.

SEO Techniques to Automate

Build a Search Engine Friendly Website
SEO personnel can easily create a strategy by using software which crawls the website and analyzes the factors that are needed to create an onsite SEO analysis report and strategy. To identify the broken links within your website, software can help you a lot. Software can provide you with a report about the content quality, duplication and the keyword density being used in it which helps a lot in doing onsite SEO and making a strong web page.

Analyzing Competitors
Poking noses in the strategies of your competitors is what I also would like to do. Evaluating the market you are entering and analyzing the existing competitors on a particular targeted keyword is a tough job for SEO but SEO software does it in seconds for you. Keeping track of the competitor's rank and your website rankings in the major search engine, monitoring the traffic of visitors and their mediums is what SEO software can do much more easily and frequently.

SEO Techniques NOT to Automate

Content Generation
As we all know, the furious Google Panda 3 is hunting for duplicate contents in even different languages, so it is a must to write a unique content which is of good quality and represents your website theme. Accurate keyword density and persuasive content can only be written by a content writer (or by “do my essay for me” service), and cannot be generated from SEO software.

Creating Quality Backlinks
Creating quality backlinks contributes like putting more coal in the steam engine to make it stronger. Same is the case with the website back link building. These back links should be organically built and should be of high page rank or quality which will pass good link juice to the website and your website will get good SERPs. Judging the quality of the backlinks and the placement where your backlink is positioned on the back link page is only judged and evaluated by a SEO personnel not SEO software. Spreading brand awareness in people who are interested in buying or to know about the product or services offered by your website is only done by SEO personnel manually by interacting and responding timely. This social interaction a Software can’t do.

So, it is wise to use software to automate some of the SEO techniques but the techniques which are of high priority and are of much value to Google, Yahoo and Bing, those SEO techniques should be done manually, which will ensure quality and success for sure.

About Jeffrey Howard:
Over the years I have since worked on many blue chip brands including Nissan, British Telecom, the AA and working at keyword rank checker as a marketing adviser. I'm super passionate about helping others live life with more freedom and flexibility, and a bit of travel thrown in for good measure.
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