Comprehensive Guide: How to Write Blog Posts for Business Purpose
One of the cheapest and simplest ways to market your company is with a business blog. If done correctly, it can promote your website, boost sales, position you as an expert in your field, and assist you in expanding into new markets. B2B writing refers to writing for companies that market their products to other companies. This could apply to sales copy, internal documentation, blog posts, white papers, and other B2B-related materials.
You are aware that you must start blogging in order to expand your company, but you are unsure of how. When we first started, we believed that the most crucial service we could offer was to save them time while they were writing down their ideas. But more than that, we discovered that they really needed assistance in identifying the knowledge they possess that is beneficial to others and in framing that knowledge for their audience rather than for themselves.
In order to help people clarify their intentions and positioning, we developed a straightforward process in this post. We also provide advice on how to write blog posts for business purposes.
15 Phrases You Need to Avoid in Your Business Writing
Here are 15 words and phrases that the Plain English Campaign advises staying away from. In brackets, you'll find the alternatives.
- Additional (extra)
- Advise (tell)
- Applicant (you)
- Commence (start)
- Complete (fill in)
- Comply with (keep to)
- Consequently (so)
- Ensure (make sure)
- Persons (people)
- Prior to (before)
- Purchase (buy)
- Regarding (about)
- Should you wish (if you want)
- Terminate (end)
- Whilst (while)
How to Write Blog Posts for Business Purpose
Here are the top tips for writing and building a successful business blog.
Plan the content and structure
Even if you have excellent writing skills and can type at a rate of 80 words per minute, the entire process of creating a blog post frequently takes more than a few hours. While you might be able to get away with skipping the planning stage, doing your research will actually save you time later on and help you form good blogging habits. Planning is something that many new bloggers overlook.
However, blogging is much simpler if you have even a little interest in the subject. The more enthusiastic you can be about your subject, the more enthusiastic your readers will be as well. The most popular queries from your audience may be addressed in your posts.
Do Your Research
If you want to make a living blogging, you must feel at ease switching from one subject to another, even if you are completely ignorant of it. Knowing how to thoroughly research a blog post is what enables us to do this and to write authoritatively about subjects that are unfamiliar to us.
Your website and blog are not for you. It's for your clients, so speak their language. Your blog should ideally try to either offer new industry insights or solve a problem for your customers.
Create valuable content
The more you write, the easier and more natural it gets, just like with most other skills. If you're just starting out, it might take you a week (or longer) to write a post, but with practise, you'll be churning out excellent posts in no time. The most common excuses given by many small businesses for not having a blog are a lack of time and ideas. However, with a little preparation, you can come up with enough ideas to keep your business going for several weeks or even months.
The secret to a profitable business blog is providing your readers with worthwhile content. You should use online tools like the keyword planner and paraphrasing tool to optimize and create unique and valuable content. You establish your website's authority in your industry in this way. Giving your readers quality content will also encourage them to return to your site and make purchases from you. Remember to write your blog to satisfy the needs of your readers and increase your revenue.
Add images
It's crucial to include images in your posts because even a well-formatted blog post with only text will probably cause your reader to scream back to Reddit or Twitter within minutes. Breaking up the text is one of the most crucial benefits of including images in blog posts. Interspersing images throughout the copy will make your post seem less intimidating and more visually appealing because many people scan blog posts rather than read every word.
Proofread the content
Many people erroneously believe that editing consists of merely deleting awkward sentences or correcting grammatical errors. Editing is about seeing the piece as a whole and, occasionally, being willing to sacrifice words (and the hours it took to write them) for cohesion, even though sentence structure and grammar are both crucial. Make sure to keep your sentences as brief as you can. They make your audience's task easier to read.
Six Cs of Business Writing
Consideration
Build goodwill by giving your audience careful consideration and attention.
Clarity
To avoid misunderstandings or confusion, use plain language to write concise, direct messages. To make it simple to find important information, block paragraphs and bulleted lists are frequently used in business writing.
Conciseness
Your message should be succinct in order to be clear and concise. Eliminate the majority of adjectives and adverbs to avoid wordiness.
Correctness
Strive for accuracy in both mechanics and information (spelling, grammar, etc.). Errors in your writing damage your credibility and make it challenging to build the level of goodwill required to connect with your reader.
Coherence
Write your message in such a way that each component can strengthen the overall argument. Use headers or compelling transitions to logically group similar pieces of information together.
Confidence
Show professionalism, expertise, and clear thinking in your writing. Your reader will trust you more if you write with confidence.
Bottom Lines
Blogs only contain the code and keywords you've provided to them in order to get the attention of search engines. Before results can come, especially for a younger business blog, it can sometimes require time and patience. Sharing your blog posts with a wide audience is a great way to move things along quickly. Sharing your blog posts with others enables them to gain links, and links from reliable websites work in conjunction with the rest of your SEO to convince Google that your website is deserving of being listed in the search results.