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How to Help Your Business Grow

Technological advancements have made it easier and more rewarding to take your small business to the global stage as opposed to confining it to the local market. That is without mentioning how most economies across Europe, Africa, and Asia have grown in the recent past, increasing your chances of succeeding overseas. If you haven’t done it yet, you need to consider the four Asian Tigers: Hong Kong, Singapore, South Korea, and Taiwan. They are among the places in the world where business is booming, and whose markets are yet to get saturated.

When it comes to scouting the globe for business opportunities, the cost of logistics needs to be taken into consideration. Running a global business can lead to increased spending on overheads. A foreign business in Singapore requires less effort and results in reduced costs for the organization. Typical overhead costs like extra licenses, commissions, and corruption can add up in a major way. However, in Singapore, the business-friendly environment allows businesses to escape from these difficult overheads.

Technology has broken every barrier that was previously hindering businesses from going global. The language barrier, difficulties in navigation, and unclear trade rules in different parts of the world are some of the barriers that the internet, in particular, has neutralized. Facebook, Twitter, Instagram, Linked In, and YouTube, among other social platforms, have also contributed immensely to making the world smaller and easier to understand. You can, for example, establish a client base in Asia and even find partners there through Facebook, without having to set foot in the continent.

Communication between different time zones, the flexibility to handle clients from different cultural backgrounds, and a host of other administrative challenges are now easier to address thanks to technology. But how else can you use technology to as a tool to expand your business globally? Here are 4 ways how:

1. Digital technology solves the challenges that come with geographical realities

Many times it happens that you are traveling to a remote place or rather on a vacation with your laptop so that you don’t miss out on your work as well. While traveling there is a time when you urgently require sending an email but you are unable to do so as your laptop is constantly refusing to connect your mobile hotspot due to a technical error. What to do? There is no way you can ask for a repair shop or a technician to help you out due to the unavailability of such resources. You are stuck!

Don’t worry! With the advent of digital technology, these problems are not a hurdle to anyone anymore. As you have your mobile phone with you, there is a fair chance that you can resolve this and get the best solution for your laptop repair. Minute glitches like connectivity issues can be resolved over a call from support and you will get instant assistance without any hassle. Whether it is laptop repair that you are looking for, trust us, you will overcome it in no or minimal time.

Now your geographical position is not a determining factor in resolving these tiny issues and getting back on track.

2. Effective customer service

The roots of any customer interactions are anchored in understanding their cultural backgrounds and social preferences. You cannot, for example, take pork products to the Middle East and expect much business from it because, well, pork isn’t a Muslims’ thing. It is just like how you may have it rough when trying to sell winter trench coats along the equator. None of these ventures are entirely impossible but hey, there are better places to take those products for optimal results.

Without understanding where to take your products, what the target audience needs, and how best to present it to them, you may never succeed internationally. Thanks to social media and the internet, however, you are able to learn too much about an international market before experimenting with your products. Besides that, social media gives you the chance of interacting with your international customer at a personalized level. You can chat with an Australian customer via WhatsApp or Skype and by doing so, both parties understand the human face of the other party. It feels more like chatting with your local customers at your physical store. Make sure that you are reachable by your customers in all social media networks, since you can go easily viral, especially on Instagram. Also, do not to forget to place your site in different local directories.

3. Reduced overhead costs

Thanks to Google Translator and other translation tools, you don’t have to hire a translation company to translate your ads into the native languages of your international customers. On the other hand, you can track the progress of your overseas business from your head office back home, which saves you a lot in terms of travel costs, accommodation costs, and other logistics. What’s more, you don’t need to hire an additional manager to help you with your administrative duties because thanks to Google Analytics and other administrative tools, you will do just fine without any additional assistance.

4. Storing and sharing data has never been easier

You don’t have to call your staff members working in international offices every now and then for files and other important data. Technology has made it super easy to store data in the cloud so that whoever needs and is authorized to access it can conveniently do so at any time of the day. When sending memos and other communications abroad, you have emails and newsletter at your service. What’s more, you can control your data right at the comfort of your home, restricting who among your international staff members can access it. All these data management options make your job too easy and your chances to succeed so real. It is important to understand and learn more about the fundamentals of technology with to further prepare your business for the ever-changing industry.

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