How to Market a Personal Development Service or Product
Marketing a personal development service or product doesn’t need to be a difficult process. Sometimes, the best methods for marketing a personal development service are the simplest.
For example, a pamphlet can help you reach customers and share key information about your business in a relatively small and efficient document. You just need to know what to include in a personal development pamphlet. Essential components include the following:
A Clear Explanation of the Problem Your Service Solves
One of the most noticeable weaknesses of some personal development marketing content is the fact that it’s often vague. A service may be described as “transformative” or “life-changing” without explaining precisely what those terms mean.
Identify the problem your service ideally would solve for a customer. Some personal development products help customers get in shape. Others help them improve their finances. Others allow them to feel more confident on a daily basis.
You need to know the specific reason a customer would use your service. You also need to know your pamphlet explains what your service offers.
You need to strike a balance when designing and writing a pamphlet marketing a personal development service. You want to include language that inspires people (such as motivational quotes), but you also need to address certain practical factors.
For example, even if your pamphlet design makes your service sound appealing to a lead, they may nevertheless not end up becoming a customer if they assume your service is inexpensive.
Include accurate information about pricing. This will help you reel in leads who find your service interesting. Yes, it may end up driving away some who can’t afford your service, but they were never going to become long-term customers in the first place.
Don’t make the mistake of relying solely on text to describe why a lead should take advantage of your personal development service. Images can also express ideas and feelings that words alone may fail to express.
Choose images that will resonate with your customers. Make sure they correspond with your service’s purpose.
For instance, if your service is designed to help people get in shape, include pictures of fit individuals who look happy with their bodies. If your service is meant to help people earn money, include pictures of people whose attire and posture convey financial success.
You may not have the option of including testimonials in your pamphlet if your service is entirely new. However, if you have worked with happy customers in the past, ask them to provide testimonials. This can help you further convince a lead to become a customer.
Finally, don’t sabotage yourself by designing a strong pamphlet, only to print it on cheap paper or with low-quality ink. The fact is, leads will “judge a book by its cover.”
Your pamphlet needs to embody professionalism and authority. It’s more likely to do so if you choose a quality printing service.
It’s also worth noting that a pamphlet is a fairly affordable type of marketing content. You could experiment with multiple pamphlets to determine which attracts more customers. Consider this if you want to maximize your return-on-investment.