The Ten Most Important Things to Consider
When Hiring a Graphic Designer
Graphic designs play a vitally important role in marketing. You need to have great designs for your display ad banners, your website’s imageries, Facebook posts, YouTube cover page, and more. All in all, without visually amazing graphic designs, you can’t expect to woe your target audience and turn heads. But to create stunning designs, you need to hire a freelance graphic designer who has years of experience and a stellar portfolio under his belt.
However, outsourcing a talented designer can be a daunting task since the market is cluttered, with many people claiming to offer high-quality services. If you wish to cut through the clutter fast and find a professional designer without any hassle, you need to consider the following tips.
Consider if the potential candidate is a first-time designer or a seasoned pro? Inquire about their experience in the area, review their profile, and take note of their portfolio.
A skilled designer can transform hazy thoughts and abstract notions into tangible realities that are even better than the ones you envisioned in your mind.
They've worked with a wide range of customers in a number of industries and have a well-oiled workflow that yields excellent outcomes.
Check to see whether your freelance graphic designer has an online portfolio, as it’s a red signal if they do not have one.
Skim through their past work to see if it fits the aesthetic you're looking for. Look to see whether the designer's work is diverse or if it all looks the same. Is the overall quality of their work what you're searching for? Do they have reasonable work samples to present, or just a few?
The portfolio is essential, but it should not be your only source of making a decision. Have a real discussion with the designer to determine if they give you a positive vibe.
You may talk over the phone, video chat, or meet for lunch. Because you'll most likely be working together for a long time, you'll want to make sure you have good chemistry.
Inquire about their work method and how they would tackle your requirements. Check to see whether they're paying attention to you and your project needs.
4. Client Testimonials
Nothing helps a business more than the words of others. If your graphic designer has a testimonials page on his/her website, it means that their consumers are happy and ready to say so.
But pay attention to the kinds of remarks as well. Are they all the same, or do they provide insight into their past working relationships? Consider contacting some of the designer's previous clients and asking about their experience working with them.
If your design project is time-sensitive and language-specific, it’s good to hire a graphic designer in your region.
You'll be better off employing someone who speaks the same language as you if you don't want any language barriers and wants to prevent miscommunication.
Therefore, if the location of the designer matters, you can look for the designer's profile preview for their country of origin.
A contract may assist you in setting up the whole project. See if the designer uses a contract before each project.
If not, be sure to create one with all of your project's information. This will guarantee that you and your partner are on the same page and understand each other's expectations.
Do not forget to include the following points in the agreement:
- Payment stipulations
- Turnaround time
- Contract duration
7. Time and Resource Management
Look for designers who can handle their time and resources well. Time management is essential for any business.
Make time and planning a big element of your deal. Ensure that the timetable is adhered to. Look for this particular element in past customers' evaluations.
If the time frame is not followed or the work is not finished on time, be sure to include explicit penalties in the contract.
8. Good Quality in Economical Pricing
In the process of hiring a graphic designer, you must keep an eagle eye on the cost and quality of the deliverables provided by the individual.
Neither would you want to waste money in a thirst for good quality, nor would you compromise on quality for cheap pricing.
Graphic designers come up with different price specifications offering different features. They will lure you with their attractive features, policies, and economic rates.
Go through the specifications carefully and cling to a portfolio with excellent quality and good price. Don’t just go for a low price to have unscrupulous results.
9. Transparency and Customer Service
A new element in choosing between competing graphic designers is transparency and customer service. Rather, you would rather invest in a designer who focuses on your needs and constantly provides value to your project.
When discussing with your prospective designer, the critical thing to remember is, to be honest and transparent in the entire work process. Make sure that the designer you choose is mutually interested in maintaining a prolific relationship with you.
10. Strong Communication
“The art of communication is the language of leadership,” says Stephen R. Covey. So apart from technical expertise, communication has to be the most important skill to look for in a freelance graphic designer.
From a business viewpoint, every successful deal is a result of effective communication. It allows you and others to comprehend information more quickly and accurately.
Hence, to avoid misunderstanding and frustration, look for a graphic designer who can easily understand the delivery of your words.
With the right freelance graphic designer in your corner, you can undoubtedly take your business to the next level.
When all's said and done, if both the parties are willing to learn from one another, your business will flourish before long.