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Ways to Help Women Succeed in Business

Many opportunities are lost simply because women do not participate in business as they should. And this applies to businesswomen in Australia and many parts of the world.

To back this statement up, it might interest you to know that women only own a little over 20 percent of the businesses in Australia. While this is a combination of micro, small and medium businesses, this is a far cry from men's percentage, almost 80%. (Source: Statista)

There is a need to encourage more women to go into business.

The report shows that when women are invested in, their communities, states, countries, and the world at large benefit from it. It also beams the light for the upcoming girls to follow. This same report claims that women invest 90% of their income back into their communities. (Source: UN)

Succeeding in business is not an easy feat.

This is even more challenging for women who have to encounter many hurdles to achieve business success.

There are many ways women can be encouraged to succeed in business.

Here are some of them:

Give women more opportunities

Creating opportunities that enable women to rise to the top is a great way to start.

Great spots should not be left for the men alone. And this is why men dominate the business world.

It's time both men and women realize that women have more to offer. There is no such thing as women being the weaker sex.

Business does not necessarily require physical strength. So, there is no reason a woman shouldn't be given equal opportunities to succeed.

If you are a woman, you can play a role by educating women and young girls on the opportunities they can lay hold on to succeed.

Support women with small businesses

There are a lot of women that run small businesses. Introducing them to your vast social network can go a long way.

By connecting with other women in business, they can further widen their business reach and network for faster growth.

Not only that, if there are organizations, NGOs, forums, or groups that offer grants to women, you can help out by introducing these women to such.

You can also support women by patronizing them. This is a great way to help them grow faster than they usually would have.

Lend them a voice

A lot of women are afraid to speak up. This is more especially where men usually take the initiative.

If society can encourage women to speak up when they have ideas, this will go a long way in promoting women in business.

It is not new to see men disregard women as people with little or no ideas to offer. This is quite noticeable when there is a disagreement between both genders.

When women are given opportunities to speak and their ideas are considered, it will boost their confidence.

If possible, both men and women can decide to make it a duty to celebrate women excelling in their various areas of business.

It will serve as a source of encouragement for other upcoming women in business to see that successful women can be celebrated.

Another way you can lend a voice is by speaking up when you notice any inequality, especially if a woman is at the receiving end.

Promote them

The world is moving at a fast pace. One way to help expand another woman's business is by promoting their businesses.

This can be done using social media. A simple sharing of their information, products, or posts on your social media handles can link them up to people that matter.

You can even take it a step further by giving them reviews on your social media handles. People tend to believe information more when it's coming from someone they know and trust.

The next thing is that your followers will most likely pick an interest and want to check out the business you referred them to.

Do not neglect the power of social media. Many businesses are being transacted through social media daily.

By promoting other women's businesses, you offer them opportunities that have the potential to blow up their earnings.

And the best part? You can do all these for free!

Create a register for referrals

Creating a directory of women in business, which you can use to develop referrals, is another way to help women succeed in business.

You can develop a register that indicates the different types of disciplines and industries these women operate in.

That way, you can easily find them when you need to refer them to a prospective client. Or need their product or service.

It is not possible that you alone will offer all the products or services people in your circle will need.

But by referring other women, you can be linking them up to more opportunities.

Also, remember that what goes around comes around.

If you are known as someone who helps other women in business rise, your popularity will grow even faster.

Plus, they will quickly reciprocate the gesture when the opportunity presents itself.

Pay it forward

You can pay it forward by simply sharing your knowledge with other women in business.

They can learn from your wealth of experience and what helped you succeed in your business.

No information is a waste. On the contrary, both your successes and mistakes can be beneficial.

If nothing, they will know some of the mistakes they should avoid when doing business.

The idea you share with other women can be just what they need to move to the next level.

You never can tell what impact your effort will make.

It is often said that the sky is wide enough to accommodate anyone. Therefore, deciding to hoard information just to maintain a competitive edge may not be necessary after all.


Everyone needs help at one point or the other. Women in business are no different.

A little support can go a long way in making a difference in how successful women can be in their entrepreneurial journeys.

As a woman in business, do not wait until people reach out to you. Instead, reach out to other women, especially those who are way ahead of you.

These people should be people who can relate to your struggles and offer help as much as they can.

And lastly, both public and private sectors need to do more to help women succeed in business. They can start by removing the obstacles preventing women from reaching their utmost potentials in business and life.

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