The Beginner's Guide To Product Photography
It's not only for the show when it comes to product photography. We are talking about the literal sense. Yes, the primary goal is to demonstrate your items to potential customers. But there's a lot more to it.
So, what exactly is it?
A gorgeous product image is worth a thousand website views if a picture speaks a thousand words. Product photography is an important part of every eCommerce website's strategy. Whether your product is high-quality wholesale take out food containers or you are one of the top medical plastic injection molding companies selling countless plastic products. The right product photography can really level up your sales game.
You must also provide clear, eye-catching photographs of your products to reach your desired people in the crowd who prefer to shop online. So, let's learn about product photography ideas, strategies, and blunders.
Definition of Product Photography
You must show it if you want to sell it!
It's been a long-standing custom to go to stores, inspect a desirable item, and then buy it if we're convinced. There's more to that "convincing" factor than the goods themselves. This includes the salesman, the ambiance of the store, the price, and so on.
Humans have been prompted to engage in such digital shopping activities as a result of the advent of eCommerce. As a result, product photography has become increasingly popular. It allows anybody on the globe to see what a store's merchandise looks like without having to go there.
Despite the fact that this photography specialty existed long before eCommerce, it was never as big as it is now.
Product Photography Tips
Here are the suggestions, examples, and materials you'll need to photograph and sell your products in a way that encourages visitors and prospects to buy.
1. Don't Be Frightened to Use the Camera on Your Smartphone
This would be the part where we might be trying to persuade you to buy a high-end 50-megapixel (MP) camera with a screw-on lens of 100 millimeters. But that's not something we are going to do.
Use the fact that you have already owned a top-quality ptz camera china that fits this criterion to your advantage. Taking product photographs with a smartphone, on the other hand, is totally acceptable for a variety of situations.
2. For Photo Consistency, Use a Tripod
Before we go into tripods, we have to start with a cardinal rule: don't use your phone to orient your lens toward the subject by propping it on something sturdy.
This impromptu configuration is far too likely to move around throughout the photo, resulting in abnormalities in the look of your images. If you're planning to rest your camera on something, such as a pile of books, ensure it doesn't move while you're shooting.
3. Choose Between Natural Light & Artificial Light
Never underestimate the impact of different types of light on your product photography. In-person, buyers get the finest view of an item and can see everything they need to understand prior to making a purchase.
Once all your site visitors have now is a picture to go on, the right lighting arrangement can help you highlight those important product attributes. A particular lighting setup might not have been suitable for all products; illumination that improves the look of some product lines may hinder the presentation of others.
4. To Soften Shadows, Fill Or Bounce Your Light
Whether you employ natural or artificial light, you'll need to reduce the shadows cast on the opposite end of a product by any potential hard light. There are three options for doing so:
- Light up the room
- To accompany your main light, add a second, less strong light source. This additional light is known as your fill light, and it's utilized to lessen the natural shadow cast by your main light behind an object. To do this, position your fill light opposite your primary light, with your product sandwiched between the two.
- Bounce Card with a flashbulb. A bounce card, also known as a reflector card, is a little card that reduces shadows by "reflecting" or "bouncing" the main light back onto the surface beneath your product.
5. To Accentuate the Merchandise, Use a Sweep or Portrait Mode
There is no one-size-fits-all approach to positioning your goods, lighting, and bounce cards; they might all look different depending on the background. However, don't pick a background based on how simple it is to make. Backgrounds should mirror however you want your consumers to see your products when they're browsing the web.
6. Shoot a Variety of Images
Our final chapter of eCommerce photography guidance is to photograph each product multiple times. Your site must shoot a range of photographs to imitate the same experience that your clients have while looking at, using, holding, and even trying on products in a store.
If you're photographing apparel, for example, photograph the garment alone. Just stretch out the product on a white surface, or on a mannequin whose color contrasts with the product's hue.
Product Photography Set-Up
To sumup everything we've learned thus far, here's a list of quick product photography set-up suggestions you may refer to and discuss with your team:
- Whether you wish to utilize your smartphone or not, pick a camera.
- Get a tripod that works with the camera you want to use.
- Think about whether natural or artificial lighting is appropriate for your product and environment.
- Determine whether you'll fill or reflect light.
- Choose between sweep and portrait mode.
- To offer your visitors something to look at, take a variety of images.
Don't feel forced to purchase each tip and piece of technology at the same time. Gradually implement these product photography suggestions to discover what makes your business look the most appealing, and adjust your strategy as your photography skills improve.