PR has a lot to do with writing. You can be the best marketer in your own head, but if you lack the writing skills to convey your message to the audience, your PR campaigns will be… less than perfect. When you improve your writing skills, you’ll also enhance your ability to send convincing messages to clients.
Moreover, the writing practice will help you develop better analytical thinking skills, which are very important when you act as the intermediary between your company and the public.
The campaign was realized through an infographic, which presents the estimated value of the most magnificent properties featured in the series. In comparison, the infographic shows the value of real-life location equivalents. It was a great idea that made the agency more popular among the online audience.
Everyone went crazy over the email, and people started tweeting about the “confidential internal memo” straight away.
What do these two campaigns have in common? Writing. Brilliant writing. Every idea, whether it’s about a video, email thread, PR text, or on-site attraction, has to be provided in written. That’s where great PR people excel.
Bottom line: yes, you do need to work on your writing skills if you want to succeed in this career.
This is the best thing about writing: you get better in it through practice. No one was born a great writer. Yes, talented writers have advanced creative thinking skills, but you have those, too. Here is how you can take your writing skill to the next level:
Take an online writing course
Some of the most reputable universities offer online courses that will teach you how writing works. Make the commitment; you’ll have great benefits from it.
Follow Grammar Girl’s tips
Grammar is a crucial element of great writing. You may know how to present your idea in the best way, but if the audience notices flaws in grammar, spelling and punctuation, your cool message will fall in the shade. Grammar Girl has awesome tips that will improve your use of English language.
Use the right writing tools
There are great online tools that will inspire you to write more and write better. Here are only few of them:
Now, you have the tools and tips that can make you a better writer. The only question is: how do you use your improved writing skills to develop better PR campaigns?
Writing is a complex skill that requires tons of practice. Approach that practice with a positive attitude. You’re lucky; you have a creative profession and you’re allowed to discover new dimensions of writing through everything you create. Take your time to grow as a writer, and you’ll definitely notice a difference in your work in PR.
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