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By Karen Anthony

The photo-and-video-sharing social media giant for consumers and businesses witness about 95 million uploads every day. The average age of the users on this network is estimated to be between 18 to 29 years. The platform works much like others, albeit you don't need to follow any account to hit the "like" button. As soon as you click that button, the icon takes the shape of a ‘heart.' The more likes you earn, the more credentials you get, boosting your popularity in the online community. If you wanxcut you can hook the attention of a significant number of them to your updates, and stay on the top of your marketing game. For that, you would need to master some tricks...

Tips for earning Instagram likes

► Check the quality of the photos and videos you share

‘Content is the king”. You have heard this phrase a million times, and if you are looking to increase the likeliness of your uploads, then following this rule is a must. Have a proper plan around your content. Generally, face images get Instagram likes in humungous quantity. It can elevate the chances of getting likes by 38%. With that, focus on the color theme. Blue shades seem to do 24% better than the red ones. And if the background has more colors, the odds of ‘likes’ increase by 17%.

The selection of filters plays a critical role in this part as it impacts exposure, color tone, and contrast. You can resort to editing tools of this platform to create a magical piece. For example, its superzoom feature can help you zoom in the picture with a dramatic sound.

► Apply hashtags wisely on your uploads

The right use of hashtags can accelerate the reach of a post beyond its followers. For that, you’ve got to adopt best practices, such as relevancy and correct placement of the tags. With this, you also have to keep changing your labels to make them interesting for your viewers. If you notice, some people use long hashtags in their posts. You can also do as this network allows you to add 30 such tags in the posts. However, experts recommend that tags other than the important ones should be given as a comment.

Another thing is to try to be a bit creative with hashtags, and don't just follow the trends. For example, ‘Like4Like' can be a popular choice, but it makes you look desperate before your followers and also attracts the bots. To check the strength of your hashtags, you can use some specific tools.

► Tag the right audience in the post

Tagging helps people to boost engagement on their posts. But it works only if the right people are tagged. For example, you would want to tag a person who made that picture or video for you or who features in it. Instagram has a tagging feature for this. As soon as you add them using this functionality, they receive a notification.

► Give fabulous captions to every upload

An excellent caption with an attractive visual does the work of a cherry on top on a yummy cake. There is no character limit like Twitter so that you can tell your story without any restriction. But whatever you do, make sure it is impactful. Captions that include questions, humor, song lyrics, quotes, and one-liners go well with the users.

► Make your posts easily accessible with location tags

Posts that show a location are quite popular with users as it immediately brings your business on the map and makes it a click-away for everyone to search your photos and videos. You can achieve this in three simple steps:

  • Select ‘add location’
  • Find out your location
  • Choose it and upload your content

► Follow a consistent routine for posting

Regular postings are critical for improved user engagement. If you post consistently, people become tuned in to the offerings waiting for them. By habit, they will go and check to find out what new is there this time. In a way, this practice will help you earn their loyalty towards your business. Another benefit is how serious you are about your business will be communicated to them, and hence, they will also take your ideas more seriously. Besides, your brand will garner recognition, and you will be able to generate more leads, etc.

► Choose the right timing for your updates

Some businesses need engagements on weekdays and others towards weekends. For that, you have to have an in-depth understanding of your industry and its needs. The posts get priority based on the combination of a few factors, including:

  • The interest of the users in your post
  • The level of engagement of your uploads
  • The timeline of your shared photos and videos
  • The time when you see higher traffic on your postings

Don't worry as figuring this out is not rocket science. You need to know your viewers, experiment with different time slots and apply that which works the most for you.

► Reciprocate ‘likes' and ‘comments'

You may find it to be ‘you scratch my back, and I'll scratch yours' kind of thing. Since Instagram values engagement more than anything else, it will likely have a good impact on your content too. It's like taking part in the social community. And for this, you don't have to do much. Check your feed, hit the like button if you discover something interesting, and leave a comment.

► Run Instagram ads on your account

Different types of ads run on this network, from photos, videos, to carousels and stories. Use a photo ad to exhibit your products, leverage video ads to widen the reach of your business, apply carousel ads for a more call-to-action experience, or put up a story ad for offers and promotions.

It may appear to be a lot of work because it involves plenty of planning and thoughtful application. But once you get into the groove of doing it religiously, you will not find it difficult. And by chance you feel having somebody else to do this job for you would be better, then look for specialized professional services available in the market and achieve the desired goal.

Author Bio:
Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.


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