How to Design a Logo for Print Marketing
A logo is the face of a brand and its importance seems to supersede even the motto. A logo is something that people will remember your brand by and this is why it needs to be up to date for digital marketing as well as print media. You may have seen a lot of emblems and logos that look good when they are in digital form but as soon as they are printed in the same form as a digital one, they lose their significance. This is major because a printed copy has a different texture and color saturation than the digital one. So if you are planning on getting your logos printed and using them for marketing, then you need to make sure that your logo is print marketing ready. You need to create a logo that has the right color saturation and the texture that would look great even if it is printed over any surface. There are many tools and tips that professional marketing agencies make use of to create a unique logo design. So if you plan to promote your business through print marketing then you need to make sure your logo is ready for it and it's best if you first check it yourself before getting it printed. We have found some helpful tips for you to get the best logo design for your business that would look great in digital form as well as printed form. Here are some of the most important tips that you can follow.
Save the logo as SVG
Most of the printers require images in the form of printable network graphics (PNG) for printing purposes. According to how graphics work, converting a RAW image to PNG form can compress the size of the graphics and it would thus lose the crispness that is required for it to look great in printed form. Scalable Vector Graphics (SVG) is a form of image that can be converted into any other form like PNG, JPEG, or TIFF without losing the size of the pixels and thus the texture and crispness of the image stays intact. Some printers require images to be in the form of TIFF and thus storing your logo in the form of an SVG image is the best idea to get the same texture as the digital one even when you get the logo printed. This is a great tip for all the brand owners to make sure that their logo looks the same anywhere it is printed and even in digital form. It also saves a lot of extra trouble the marketing team would have to go for upscaling the images if they were not in SVG form originally.
Choose colors wisely
The colors that you choose for your brand logo show a lot about the significance of your brand. According to a survey, customers are more likely to purchase from a brand whose logo colors go with the brand ethics and the ideology of the brand's business style. Thus if you own a gift card business shop, then you should choose some foil and glossy colors for your logo. Similarly, clothing brands can make use of various colors and make the logo look forwarding and trendy. The colors put in a logo tell a lot about the brand and this is why expert marketing agencies ask their clients to take help from logo designers or graphic programs to make use of different colors and test them to create a unique logo design. You can even use a free logo maker to test the colors and design for your logo and then make the best design for your brand. The only emphasis here is on deciding the colors very carefully to ensure that the brand gets in the eyes of a lot of customers and is uniquely recognized.
Choose CMYK format for the colors
After you have successfully chosen the colors you want to add to your logo, it is suggested that you make the right choice in choosing the color format for your logo. The color format is the form in which the colors are stored in a digital file and most of the designers and printing agencies choose RGB format for the colors. But it is better that you make use of the CMYK color format for storing the file. RGB color format usually makes the file smaller and some of the printers accept the file in this format only. On the other hand, the CMYK file maintains the natural consistency of the colors and makes sure that the colors are printed as they are in the design. The downside of this format is that the files are usually large in this format. But if you want to make sure that your logo looks the same in the digital and printed format then you should choose the CMYK format for the colors as the file can be converted later into RGB form with the colors maintaining the same consistency while printing and having the same looks as the digital format.
Do not use Charcoal
We often think of getting a minimalistic and soft look to our logos and this is why some of the business owners think of using charcoal black for the texts, backgrounds, and edges of their business logo. In printed form, this is not at all a good idea since the charcoal black color gets faded away in the process of printing and the result does not look appealing to the eye at all. This is why it is best if you make use of midnight black or true black for such purposes as it prints perfectly and the color format of the logo is maintained. You should ensure the richness of the colors if you want to make your logo print-ready. The use of charcoal black for texts, background, and edges is thus not a great idea for your logo.
Avoid Lossy format
You might think that the format of the file that your logo is saved in does not matter as much. But the formats are the form in which the graphics of the logo are stored in the digital format. When you look at lossy formats like JPG on a computer screen, the software makes the logo look good and the pixelation is covered by it. But when such a lossy format is sent for print, the result is completely distorted and the logo would not look good at all. This is why it is suggested that you make use of richer formats that do not compress the graphics for storing the logo. This not only maintains the image quality but also helps in maintaining the quality of the printed logo.
Check for typos
Logos stand for the image of the brand and you would not want to look like a niche brand or unprofessional at all. So you should check for typos, if any, in your logo as it will affect the brand image when a logo with typos is printed for marketing purposes. Many brands had to lose their brand image in front of a large audience because of the typos performed by the printing agency. So before sending your prints for digital marketing, do make sure that all the spellings are right in the logo if there are any spellings.
Improve the resolution
When you see a logo in the digital format, it is mostly downscaled to use less storage space and thus the dots per inch of such an image are less. Typically the digital forms of a logo have a DPI of 100 but when such an image is sent for printing, the print is completely distorted and the print will look nothing like the logo. So you should improve the resolution of the image before printing and upscale it to at least 300 dots per inch for getting the best logo print.
Attention to detail
The last thing you need to do for making your logo print-ready is to pay attention to every detail. If you are making a logo by yourself then using a free logo maker is the best option for creating a logo. Such tools allow you to get the best design for your brand logo. Make sure you have a proper format, colors are rich and the text is correctly in place.
This whole discussion was all about how to make sure that you create a logo that is completely print-ready and will look the same as the digital version of the brand logo. The tips mentioned above will let you get a logo that has rich consistency of colors, is bold, and has the perfect texture for a print. There are a lot of people who are making use of a free logo maker at first for creating a unique logo design. It can be thus summarized that maintaining a proper format of the colors and the image itself is also very important as the printed version of the logo has a different resolution requirement than the digital version. You can even make use of designhill logo maker, which is an easy-to-use software, to design logos for print marketing. Thus the above-listed options are great for helping you create the right logo for print.
Ombir is SEO Executive at Netflix Trends and Top Ten Corner. He is a SEO and Writer who has an experience of 2 years in these respective fields. He likes to spend his time doing research on various subjects.