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The Best Recruiting Tools to Use in 2021
During the COVID-19 Pandemic

Hiring the right person for your company today is often like finding a needle in a haystack. But more aptly put, with today’s large pool of qualified candidates, it can be more like finding the sharpest needle in a stack of sharp needles.

Businesses have to put a great deal of faith in their employees. After all, without a quality workforce, your company might suffer or become tarnished in the eyes of consumers because of poor customer relations, or from any other adverse factor.

Thankfully, today you have access to a variety of recruiting tools. And with the onset of the COVID-19 pandemic in March of 2020, these digital tools have made the hiring process easier and safer.

The right people for your company are out there.You just need to be able to weed through the stack of applications to find the right candidate. Here, we’ll discuss a few of the best recruitment tools to use during the pandemic.

The Power of Social Media Platforms

Truth be told, using social media to attract candidates isn’t exactly a new idea. But it’s become an essential strategy since the rise of COVID-19.

In today’s vast digital landscape, if you’re running a business and you’re not on social media, you’re probably not getting the outreach that you should be in order to expand your business and reach new customer markets.

The same is true about your reach in the pool of viable job candidates. Not only can you showcase your company’s strongest attributes using social media, you can share posts, events, and even post job opportunities that might otherwise go unnoticed on traditional job boards.

Social media platforms such as LinkedIn and even Facebook are great sites to share company information, and keep the public up to date on your quest for the perfect job candidate.

AI Remote Interviews

While you might wonder why Artificial Intelligence (AI) is being used in an interview process, believe it or not, this has narrowed the playing field considerably.

Remote interviews are like online meetings, and they’re great for screening purposes. In fact, this strategy became absolutely necessary during the onset of the pandemic when it came to keeping everyone in an office environment safe. But where the remote interview process lacks, AI makes it more efficient.

AI sensors and cameras can pick up on the slightest of movements. This means that every eye movement, facial expression, furrowed brow, and even stress in voice patterns can be analyzed in real-time by an AI processor.

A human interviewer might miss a lot of the subtle cues that a job candidate will give away if he or she is uncomfortable, or even lying. But an AI interviewing system can process these cues and help management to make a sound decision when it comes time to hire the right person.

Assessment Testing

Perhaps one of the best strategies when it comes to screening potential candidates is the use of assessment tests. And during the pandemic, this has saved a ton of time and kept people safe.

Just the two words combined, “assessment test” will send most of your run-of-the-mill applicants running far away. And this is a good thing. Those who cower at the sight of a test might not do so well in positions of authority, or they may just not be a viable candidate at all.

Assessment tests also weed out the unqualified. Where you might have some applicants that seem underqualified who take the tests and score well, you might be surprised to find that even some of your seemingly well-qualified candidates will score poorly.

An assessment test can judge the ability of a candidate to problem solve, understand industry terminology, or test his or her skills in practical application.

At the end of the day, it’s your job as a recruiter to hire the best possible individual for your company. And until the “new normal” releases its grasp on the world, remote tools such as those mentioned here are going to be your best assets in the hiring process.


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